InQpharm is About to Make Three Women Stars in the Inaugural bmiSMART I-REMOVE Weight Loss Contest
SALT LAKE CITY, UT (November 08, 2016) - InQpharm, a member of the Zaluvida family of life sciences companies and global leader in weight management supplements, announced the winners of the North American bmiSMART Real Women Real Results contest.
Eleven women were chosen to compete in the 12-week contest, which launched August 6. For the duration of the contest, participants were given I-REMOVE Fat Binder along with a personal trainer and weekly consultations with a nutritionist.
The contest was designed to follow the guidelines used during the human clinical trials of Litramine, the proprietary formula in bmiSMART I-REMOVE. An important requirement was that the participants adhere to a 20 percent decrease in calories from their daily caloric needs, along with regular weigh-ins and body measurements.
Litramine is clinically tested to increase weight loss by up to three times more than dieting alone. The 11 participants successfully lost weight while taking I-REMOVE, losing a total of 194 pounds, with an average weight loss of 17.54 pounds.
"Litramine has helped millions of women in Europe and other parts of the world to safely reduce their body weight while improving digestion and curbing their appetite," said Dave Mastroianni, managing director of InQpharm North America. "We are excited that our 11 contestants achieved similar results and look forward to helping more women in the U.S. achieve their weight loss goals."
Along with cash prizes and a shopping spree, the winners will be featured in print and television campaigns, as well as in-person events. Additionally, the winners will receive paid contracts for special appearances as brand ambassadors in 2017.
"Choosing our winners was tough, since all of them were strong contenders. Weight loss wasn't the only component in our final decision," said Holly Tully, vice president of InQpharm North America. "Factors such as personal story, social media presence, camera-readiness, and relatability played key roles in our choices."
The 2016 Real Women Real Results contest winners are:
Says winner Jenna Beesley, "I feel like one of the luckiest women to have been selected to represent a company and product that has helped change me for the better."
NOT marketed as a "magic pill" weight-loss solution, bmiSMART I-REMOVE Fat Binder works by reducing the amount of calories absorbed from dietary fat, as well as increasing satiety to decrease caloric consumption. The brand believes that quick fixes are unhealthy for consumers and do not promote sustainable weight loss. Along with dieting and increased activity, I-REMOVE assists women in getting a bigger reward for their consistent efforts.
InQpharm is a global life sciences company active in consumer and animal health, developing best in class healthcare solutions based on its proprietary bioactive-based platform technologies. InQpharm is part of the Zaluvida Group, which focuses on companies that discover and develop natural compounds with therapeutic properties for consumer health, animal health and crop science applications. With offices in Switzerland, Germany, Netherlands, UK, Malaysia, and the USA, Zaluvida's activities and customers span more than 55 countries worldwide. Visit Zaluvida.com for additional information.
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For more media information, please contact:
Vice President of Marketing
InQpharm North America