bmiSMART™ launched its new line of weight wellness supplements in January 2016, against the backdrop of Utah’s world-renowned film festival in Park City.
Adjacent to the festival, bmiSMART took up residence in the Toyota Mirai Music Lodge, and was perfectly placed to usher in its new concept for achieving and maintaining healthy weight for life.
At the brand's launch, a slew of red carpet actors, directors, producers, critics and film industry veterans were among the first to see the new product line. Attendees generated a lot of buzz about the plant-based supplements with scientifically-shown results. The Music Lodge-hosted event was a highlighted destination, kicking off during the opening weekend of the nearby festival.
Be sure to check out our blog post about how bmiSMART brought mindful weight wellness and check out some of the celebrity cameos below!