Yep, you heard it, you don’t need a wearable exercise tracker or another set of dumbells; and you definitely don’t need to start lifting tractor tires or doing hot yoga in order to lose weight. What you do need is the truth.
Here’s the first part of it: the average exercise routine won't help you lose a significant amount of weight.
Here’s the second part: significantly reducing your calories from food will.
The fact is when you subtract the calories burned through exercise from the calories consumed in the typical American diet, the equation does not pencil out for people who actually want to lose weight. In reality, most people can’t exercise long enough or hard enough to offset the calories they are consuming in a meaningful way (did you know it would take a 53-minute walk to work off that medium Mocha or 123-minute walk to work off two slices of pizza?). So, we need to reduce the number of calories we consume and absorb.
Shocking or common sense? Probably both. We’ve all heard that healthy diet and exercise are the keys to losing weight, but there’s another reason why conversations about weight loss always starts with exercise. Let’s have a peek at the advertising money leading the weight-loss conversation in the average American household.
How did exercise become the solution to weight loss?
In 2013 alone, Coca Cola spent $3.3 billion on advertising to push their message that “all calories count”; the campaign associated their sugary soda drinks with sports, suggesting it is “ok” to consume Coke as long as you exercise. In the same year, U.S. health clubs hit $22.4 billion in revenue and there were about 3.3 million fitness bands and activity trackers sold. Hmmmmm, a LOT of money is being invested in maintaining the exercise-first conversation.
While ad campaigns are telling us we need to work out in order to lose weight, a growing body of scientific evidence shows us that exercise alone requires a considerable (think Ironman athlete) amount of exertion to have any effect on weight loss. Additionally, while reducing calories consumed and absorbed can produce immediate weight-loss results, exercise’s slower caloric burn prolongs the amount of time necessary to achieve those same results, making dependence on exercise alone to lose weight extremely discouraging.
Here’s the thing. Exercise IS important for many health reasons. For starters, leading a physically active lifestyle can help reduce the risk of heart disease, type 2 diabetes, depression, Parkinson’s, Alzheimer’s and high blood pressure. It also makes us feel great, boosts libido and has been linked to the foundation of happiness in many studies. There’s nothing bad about exercising. Exercise is important to maintaining a healthy body, but contrary to what the junk food and exercise industries would like us to believe, exercise alone is not typically an effective weight-loss strategy.
So, let’s tackle the food question.
What are we eating now? Fresh fruits and green veggies? According to this article in Nutrition Journal, the top five sources of calories for adults include grain-based desserts, alcoholic beverages, soda and other sugary drinks. These foods provide lots of calories and little nutrition. Additionally, based on this USDA analyses of food intake surveys, from 2003–06, Americans obtained 33 percent of their daily calories from away-from-home foods (including fast food), up from 18 percent in 1977–78. These meals are generally high in salt and saturated fat. The result is a modern diet with a caloric makeup primarily derived from fat and sugar.
How can we reduce calories through healthy eating?
With the proliferation of natural food stores, farmer’s markets and CSA box programs, and the increased availability of naturally healthy options at supermarket chains, scoring healthy, weight-friendly food has become significantly easier over the last ten years. We’ve got options.
The other fortunate thing is the success products like bmiSMART™ I-BLOCK, I-REMOVE and I-CONTROL have had in magnifying weight-loss results from healthy diets. In fact, I-BLOCK’s proprietary carb and sugar-blocking technology has been shown to increase weight-loss results by four times (4X) healthy eating and exercise alone.* Also, with I-REMOVE fat binder you can reduce calories from fat by up to 28 percent, resulting in three times (3X) more weight loss than healthy eating and exercise.* Furthermore, to break free from cravings, I-CONTROL has been shown to reduce feelings of hunger in 94.7 percent of clinical participants.
Suddenly, with our good choices magnified and our weak moments neutralized, bmiSMART supplements are turning our healthy eating habits into actual weight-loss results. Additionally, with high-fat and sugary foods forming the bulk of the average Americans’ diet, bmiSMART supplements present a promising opportunity for those stuck in a rut of take-out, sugary drinks and convenience foods to still reduce their caloric intake.
Change your eating. Change your supplements. Lose weight.
To be clear, I-CONTROL, I-BLOCK and I-REMOVE are not diet pills, stimulants or metabolic enhancers (all of which have a history of jitters and unpleasant side effects). They are a system of scientifically-derived, plant-based supplements designed to reduce appetite, bind fat and block calories. bmiSMART supplements’ natural mechanics suppress hunger and prevent calories from being absorbed. While new to the US market, in Europe, Litramine™, the fat-binding technology found in I-REMOVE, has been the number one weight-loss product for four years running, proving itself effective for thousands of people looking to lose weight.
So what’s it going to be? Are you going to let the Coca Colas of the world win? Are you going to keep eating an “American” diet, then count on exercise to help you lose weight? Or, are you going to start eating better, reducing caloric intake and supporting your weight-loss goals?
We can learn to buy and eat healthy food, be mindful during mealtime, reduce appetite and bind and block the unnecessary calories we don’t want to absorb. We can beat the trends and the stats. We just need to be SMART.
This myth is busted—exercise is not the silver bullet of weight loss. In order to lose weight, we need to consume and absorb less calories. So, while we may not be able to realistically lose weight through exercise alone, by integrating bmiSMART supplements into our healthy weight wellness plan, we can still eat our way there.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.